Select a topic for the marketing plan you will develop throughout the term in the practice papers. The practice papers are the framework for the final integrated marketing strategy presentation. The three practice papers are assigned to help students learn how to develop the final presentation. Students may choose to complete the practice papers as group assignments because learning is a social activity. Or they can write their papers independent of the group. The practice papers are assigned in weeks 3-5 but first you must select a topic. The topic for your practice papers must be a single product or service, not a system or process. Research your concept before you finalize your choice; be sure you can find adequate data to inform an integrated marketing plan. Look for data about customers, markets, competitors, and distribution channels. Meet in your group to discuss and select a product or service that will be the subject of your practice papers. Be very narrow in your selection. For example, don't pick "athletic shoes", pick "Nike Air Jordan"; don't pick "fast food", pick "In & Out Double-Double". Keep it simple. When you write your paper, address the following questions, in detail: 1. What is