Select all that apply

How can negotiators manage the perceptions of rationality and fairness? $($Select all that apply.$)$

Multiple select question.

By looking for external examples that depict fair outcomes

By building a reputation of being tough and underhanded

By having a discussion with the other party to determine the standards of fairness for a given situation

By analyzing their own perceptions and basing them on clear principles

By understanding the other party's perceptions