Select all that apply

Select the true statements about Customer Lifetime Value $($CLV$).$

Multiple select question.

One of the key metrics used to determine the profitability of an organization$$s customers.

CLV cannot be manually calculated.

CLV is the total amount an existing customer will spend on an organization$$s products or services during a one year period.

Organizations use CLV to determine how much they should spend to acquire new customers versus how much they should spend to retain existing customers.