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Response $1$ of $5$: Customer retention $-$ retention of satisfied and loyal profitable customers and channels, and thus growing the business profitably over the long run.Customer retention $-$ retention of satisfied and loyal profitable customers and channels, and thus growing the business profitably over the long run.

Response $2$ of $5$: Customer profitability $-$ increased individual customer margins, while offering the right products at the right time.Customer profitability $-$ increased individual customer margins, while offering the right products at the right time.

Response $3$ of $5$: Customer acquisition $-$ acquisition of the right customers based on known or learned characteristics that will drive growth and increase margins.Customer acquisition $-$ acquisition of the right customers based on known or learned characteristics that will drive growth and increase margins.

Response $4$ of $5$: Customer touchpoints $-$ where the selling firm touches the customer in some way, thus allowing for information about them to be collected.Customer touchpoints $-$ where the selling firm touches the customer in some way, thus allowing for information about them to be collected.

Response $5$ of $5$: Customer lifetime value $-$ total value $($including revenue earned$)$ generated for a firm through building a life$-$long relationship with a customer.Customer lifetime value $-$ total value $($including revenue earned$)$ generated for a firm through building a life$-$long relationship with a customer.