Select an Advertisement and write an essay that should assess the four components of a fear appeal in evaluating the ad's effectiveness (i.e. severity of threat, probability of occurrence, efficacy of coping response, and ability to enact a solution). 

Provide reference.

Answer rating: 100% (QA)

For the purpose of this essay lets consider a hypothetical print advertisement that aims to raise awareness about the dangers of distracted driving Ti... View the full answer