Select an artifact for ideological analysis. This can be an advertisement, TV show, news article, artwork, sporting event, computer game, consumer object, film, website, song, music video, museum display, building, park or architectural environment, article of clothing or fashion trend, TikTok dance, etc.

This is my artifact.

Artifact: Nike's "Dream Crazy" Ad

The selected artifact for ideological analysis is Nike's "Dream Crazy" advertisement featuring Colin Kaepernick. The ad, which premiered during the 2018 NFL season, showcases Kaepernick and other athletes who have overcome various obstacles and challenges to achieve success in their respective sports. The ad promotes the message of "believing in something even if it means sacrificing everything," a clear reference to Kaepernick's controversial decision to kneel during the national anthem as a protest against police brutality and racial injustice.

Identifying Presented Elements:

The ad features various athletes, including Colin Kaepernick, Serena Williams, and LeBron James, who have overcome obstacles and challenges to achieve success.

The ad features a voice-over by Kaepernick that emphasizes the importance of believing in something and standing up for what you believe in.

The ad features images of Kaepernick kneeling during the national anthem and other athletes engaging in political and social activism.

Identifying Suggested Elements:

The ad suggests that athletes have a responsibility to use their platform to bring attention to social and political issues.

The ad suggests that standing up for what you believe in can lead to both success and backlash.

The ad suggests that Nike supports the message of the athletes featured in the ad and is willing to take a stance on controversial issues.

Formulating an Ideology:

The ideology promoted in the "Dream Crazy" ad is one of social and political activism, particularly among athletes. The ad encourages viewers to believe in something and stand up for what they believe in, even if it means sacrificing everything. This message is clearly linked to Kaepernick's protest against police brutality and racial injustice, and the ad suggests that Nike supports this message and is willing to stand with athletes who use their platform to bring attention to important social and political issues.

The ad promotes values such as courage, determination, and social responsibility. It challenges the idea that athletes should stay out of politics and instead encourages them to use their platform to effect change. By featuring athletes who have overcome obstacles and challenges, the ad also promotes the idea of perseverance and the importance of pushing through adversity to achieve success.

Overall, the "Dream Crazy" ad promotes an ideology of social and political activism among athletes and challenges traditional ideas about the role of athletes in society. The ad suggests that Nike supports this message and is willing to take a stance on controversial issues, even if it means risking backlash and controversy.

main goal is to state as clearly, fully and convincingly as possible what you take to be the ideology at work in your chosen artifact, as well as which elements of the artifact support and lend expression to this ideology.

Can you PLEASE expand this to more details.