Question: Select an ORGANIC product from your LOCAL Supermarket. USING FIRST PRINCIPLES, your audit report is to detail the following aspects: o The 4 Ps: Product,

Select an ORGANIC product from your LOCAL Supermarket. USING FIRST PRINCIPLES, your audit report is to detail the following aspects: o The 4 Ps: Product, Place, Price, Promotion o Customer Profile and Buyer Behaviour o Competition Analysis Brand Owner & History. Products/Services offered under this brand. Positioning of the brand & Competition Profiling. Marketing Communications How does the brand talk to its customers? Justified Strategic Marketing Recommendations. Page 10 Purpose, description and topics covered Topics to be covered: Marketing Management Cultural environment &consumer behaviour Marketing research Market Segmentation Channel Management, Positioning Marketing communications

Take a local supermarket in Australia as an example

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