select an organization ( not Apple) and create a list of this organization's strengths, weaknesses, opportunities, and threats.

• Strengths and weaknesses could include items such as reputation or location. For example, what the organization does well is a strength, while what takes business away from this organization would be considered a weakness.
• Opportunities and threats could include competitors or pricing strategy. For example, where the business can prosper is an opportunity, and what is out of the organizations control could be considered a possible risk.