Select an organization with which you are familiar. How does your selected organization use the different components
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Question:
Select an organization with which you are familiar.
How does your selected organization use the different components of the marketing mix (4 P’s)? product, price, promotion, place
How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?
How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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