Question: Select Any Two(2) Questions from Q2 to Q4 QUESTION 2 As a Marketing Executive for a renowned company in Ghana, outline and explain five (5)

Select Any Two(2) Questions from Q2 to Q4 QUESTION 2 As a Marketing Executive for a renowned company in Ghana, outline and explain five (5) factors a company must consider before using a celebrity (20 marks) QUESTION 3 Taco Bell has a large chain of restaurants and so they want to employ the services of an external agency. Outline and discuss three(3) reasons why they should use an external agency and then discuss two(2) factors that can make the agency lose Taco Bell as their clients. (20 marks) QUESTION 4 Nestle Ghana has approached you as a Marketing Consultant and will want you to review and improve their current Integrated Marketing Communications(IMC) Program. Outline and Discuss Four(4) Factors they must consider in setting their IMC Budget. (20 marks)

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