Select at least one $(1)$ product line your team is working with and submit a specific marketing plan that contains a:

Core unified message, and how this message was derived.Specific messages to the target customers in all of the four geographic markets have been selected as sites for test marketing, New York, Rio de Janeiro, Amsterdam, Bangalore, including research to support the efficacy of these messages.A description of the marketing venues you would use, i$.$e$.,$ mix of traditional vs non$-$traditional for each country. Explain your rationale including research for these choices.Plan for how you will measure your results.

differentiating elements of this strategy tailored to individual markets, cultures, and age groups

integrating traditional and non$-$traditional sources

calculating Return on Marketing Investment $($ROMI$)$