select best answer 14. A medical group practice is considering offering a new service with risk that is greater than the current risk of the business. When evaluating this investment, the decision maker should a. increase the internal rate of return of the project to reflect greater risk b. increase the net present value of the project to reflect the greater risk c. reject the project because its acceptance would increase the risk of the business d. ignore the risk differential if the project represents only a small fraction of the total assets of the firm. e. increase the cost of capital applied to the project to make it higher than the business's corporate cost of capital