Select Company/Brand (Mini Cooper, Samsung, Dairy Queen, or Axe) and complete the assessment questions below. 1. Customers

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Question:

Select Company/Brand (Mini Cooper, Samsung, Dairy Queen, or Axe) and complete the assessment questions below.

1. Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behaviour, price sensitivity, customer satisfaction and loyalty.

What do the customers buy/use of value from the business?

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

List 3 Opportunities you have identified in your personal assessment of the business:

List 3 Threats you have identified in your personal assessment of the business: (Make sure you label why you call each item a threat):

2. Company

List 3 Strengths you have identified in your personal assessment of the business (Make sure you label why you call each item a Strength):

List 3 Weaknesses you have identified in your personal assessment of the business: (Make sure you label why you call each item a weakness):

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

3. Context

Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

4. Collaborators

Define business partnerships.

Discuss the company/brand’s current partnerships. Create a new partnership you think may be a good for the business/brand to undertake and discuss why you suggest this partnership.

5. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.

6. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.