Select Crop Magic select Mixed reality D 3D view +- + 125% . Bru Assignment Guidelines Step 1: Read a press release called "Service Quality Varies in Eyebrow Tattoos and Eyelash Implants Safety Concerns over Misleading Claims of Effectiveness posted on 16 December 2019 by the Consumer Council. Step 2: Refer the above press release, textbook chapters 1 and 3, and relevant lecture notes, and other relevant information. Then, assume you are the marketing manager of Vini Beauty Services Limited which provides evebrow tattoos and eyelash implants in Hong Kong and then answer the following questions:- Thic (1) Analyse what ethical issues in marketing mix of each case that were complained by the customer as indicated in the above press release. Use the relevant information from the press release to support your analysis. (Also refer to Note on page 4: Ethical issues in (3) Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to avoid the above identified customer' complaints in case 2 (QI). State clearly which complaints are avoided and it is expected all complaints of case 2 should be addressed. (Note: Each point of the levels must address at least one complaint.) DU TURI CIVII dCI U SUUR Pedress. JUDO UMUME Continued Dela Duty Case 2: The latest eyelash implant technique advertised on social media could not last long and fell down almost entirely The complainant was enticed by a social media advertisement of Beauty Parlour B that promoted Japanese-style eyelash implants with the latest technique that promised a natural effect. She joined a trial use for newcomers at $298, but was soon persuaded to add $150 to use an allergy-free glue and to book in advance for 3 sessions of eyelash implant treatments for $1,000. As eyelash implants generally last for only 1 month, she agreed to the deal. The complainant then followed the instructions to avoid rubbing her eyes forcefully when washing her face but the newly implanted eyelashes began to fall off within only 3 days and looked embarrassingly uneven. Although Beauty Parlour B repaired the implants, there was still no improvement as the eyelashes fell out almost entirely within 5 days. Parlour B refused to provide further implant service. Being disappointed, she asked the Parlour to remove the remaining cut short her real eyelashes while removing the implanted eyelashes. She approached the Council to seek a refund. Parlour B insisted that the effect of eyelash implants varied from one person to another, so it refused to provide a refund but only agreed to let the complainant change to another beauty service of equivalent value. The complainant did not come back Case 3: Accidental eye contact with eyeliner tattoo ink rendered necessary for medical treatment for itchy and swollen eyes