Question: Select either a Corporate, Administered, or Contractual VMS. What are the key characteristics of the VMSs that you selected? What type of utility and value

Select either a Corporate, Administered, or Contractual VMS. What are the key characteristics of the VMSs that you selected? What type of utility and value does it provide to channel members?

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A vertical advertising procedure VMS is one in which the fundamental participants of a distribution channel producer wholesaler and retailer work collectively as a unified team so as to meet consumer ... View full answer

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