Select from the correct answers from the following multiple choice:

1.5 The country-of-origin effect, defined as

A. the country that originally designed the product

B. the effect countries have on consumers

C. any influence that the country of manufacture, assembly, or design has on a consumers positive or negative perception of a product

D. the way a country directs the flow of international products in and out of a market

1.6 When a company reaches the end of its life cycle in the local market,

A. the life cycle can be extended to find respite in a foreign market

B. the company can extend the product line

C. the product can be pulled off the market completely

D. the product lifecycle can be restarted in another local town

1.7 Companies that sell seasonal products often export these goods in order to;

A. change the level of output for seasonal products

B. overcome seasonal limitations

C. achieve more sales across all markets

D. produce more sales in competing foreign markets

1.8 International marketers need to be aware of the cultural differences in foreign nations

A. to better communicate to foreign investors and shareholder

B. to appropriate the cultural differences in marketing strategies

C. to understand the effect culture has on their marketing strategies

D. to influence the foreign nation with their own cultural values and beliefs

1.9 The study of Common territory assists the international marketer in

A. finding geographical areas large numbers of people are commonly situated

B. to segmenting the market

C. assessing the age group of individuals for market segmentation

D. reflecting the pricing strategies commonly used by competing foreign firms

1.10 Non-verbal language involves

A. written language

B. eye contact, tone of voice, hand gestures and body language

C. time, space, material possessions and friendship patterns

D. audio, visual presentations and radio frequencies

1.11 Communism is described

A. an economic system where factors of production, distribution and private property are planned and managed by central government

B. an economic system where factors of production and distribution are privately owned, managed and developed

C. An economic system where factors of production such as property and production belong collectively to the government

D. An economic system where factors of production are managed by private industry but strong regulations and government influence still remain.

1.12 Socialism is described as

A. an economic system where factors of production, distribution and private property are planned and managed by central government

B. an economic system where factors of production and distribution are privately owned, managed and developed

C. An economic system where factors of production such as property and production belong collectively to the government

D. An economic system where factors of production are managed by private industry but strong regulations and government influence still remain.

1.13 Capitalism is described as

A. an economic system where factors of production, distribution and private property are planned and managed by central government

B. an economic system where factors of production and distribution are privately owned, managed and developed

C. An economic system where factors of production such as property and production belong collectively to the government

D. An economic system where factors of production are managed by private industry but strong regulations and government influence still remain.

1.14 Fascism is described as

A. an economic system where factors of production, distribution and private property are planned and managed by central government

B. an economic system where factors of production and distribution are privately owned, managed and developed

C. An economic system where factors of production such as property and production belong collectively to the government

D. An economic system where factors of production are managed by private industry but strong regulations and government influence still remain.

1.15 Primary data refers to

A. Information collected for by the company or its researchers for daily transactions in the international market.

B. Information collected by a company or its researches with the purpose of answering specific questions that are at hand

C. Information that is readily available online and in policies

D. Information used to set international marketing mix policies

1.16 In the broadest sense, the 'culture of international marketing is composed of:

A. the uncontrollable elements of the foreign market

B. the controllable elements of the foreign market

C. the uncontrollable elements of the domestic market

D. the controllable elements of the domestic market

1.17 Material culture is the result of

A. A society's exposure to technology

B. A society's exposure to materials

C. The material used to make cultural garments

D. A society's exposure to material

1.18 Space is an important non-verbal communication indicator. It determines

A. the space in which you can sell your products in a foreign nation

B. the space between the domestic market and the foreign nation

C. the acceptable conversational space between two persons

D. the communication space for negotiations

1.19 Some cultures require complex legally binding contracts to conclude a transaction while a handshake can be legally binding enough in other cultures.

This statement describes:

A. The legal environment

B. Business agreements

C. Contractual transactions

D. The complexity of culture

1.20 Religion is of great importance when assessing the sociocultural environment. Religion

A. determines the time people go to church or the mosque

B. impacts the religion of the international marketer

C. determines the society's religious lifestyle and beliefs

D. impacts consumer behavior, purchasing pattern, lifestyle and beliefs