Select one lesson topic from below that you felt enhanced and improved your understanding of the importance of Project Management.

Knowledge Areas:

• Project Initiation
• Defining the Project (Scope, Deliverables, WBS)
• Procurement
• Stakeholder Management
• Organizing the Work, Scheduling and Network Diagrams
• Cost Management
• Quality Management
• Risk Management
• Communications Management

1. First, explain, in your own words, why Project Management is so important for Marketing projects. What do the project management concepts you have learned about bring to marketing projects to help ensure their success? Why is it important to understand and implement these project management tools?
2. Summarize the 3 most important things - such as tools, ideas, concepts, topics that you learned in one lesson and then, for each, explain how each of those tools, ideas, topics you summarized will help you be an effective marketer, running successful marketing projects in the future.