Select one ofthefollowingbrands: Nike Levi's Disney. How effectively hasthebrandmixedandmatchedmarketingcommunications?Provide reasons foryouranswer(10marks).Howhasthe brand capitalised on the strengths of

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Question:

Selectoneofthefollowingbrands:

Nike
Levi's
Disney.

Howeffectivelyhasthebrandmixedandmatchedmarketingcommunications?Providereasonsforyouranswer(10marks).Howhasthe brand capitalised on the strengths of different media? (10 marks). How explicitly have the various marketing communications elements integrated itscommunicationprogram? (10marks)