Question: Select ONE strategy and ONE business and develop a TOWS matrix: Strategy: Business/Company Growth Expansion Market share Survival Profit New business Chocolate Manufacturer Supermarket Local

Select ONE strategy and ONE business and developSelect ONE strategy and ONE business and developSelect ONE strategy and ONE business and develop

Select ONE strategy and ONE business and develop a TOWS matrix: Strategy: Business/Company Growth Expansion Market share Survival Profit New business Chocolate Manufacturer Supermarket Local Bank College Mobile investment app Restaurant PROJECTS REFLECT STRATEGY (TABLE 2.1) Strategy Project Technical or operating initiatives (such as new distribution Construction of new plants or strategies or decentralized plant operations) modernization of facilities Development of products for greater market penetration and New product development projects acceptance New business processes for greater streamlining and efficiency Reengineering projects Changes in strategic direction or product portfolio reconfiguration New product lines Creation of new strategic alliances Negotiation with supply chain members (including suppliers and distributors) Matching or improving on competitors' products and services Reverse engineering projects Improvement of cross-organizational communication and efficiency Enterprise IT efforts in supply chain relationships Promotion of cross-functional interaction, streamlining of Concurrent engineering projects new product or service introduction, and improvement of departmental coordination TOWS MATRIX (FIGURE 2.2) External Opportunities (O) External Threats (T) 1 2. 3 Internal Strengths (S) SO "Maxi-Maxi Strategy ST "Maxi-Mini Strated 2 Develop projects that use strengths to maximize opportunities Develop projects that use strengths to minimize threats WO Internal Weaknesses (W) "Mini-Maxi" Strategy WT "Mini-Mini" Strategy 1. 2. Develop projects that minimize weaknesses by taking advantage of opportunities Develop projects that minimize weaknesses and avoid threats

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