Select Sampling Plans

Instructions

Complete the following steps for assisting your selecting sampling plans from which Buhi can choose. In making your selections, consult the "Sampling Technique Guide" file via the Guides tab in the bottom right of your screen.

$1$

Review the Sampling Plans

Review the sampling plans, finding key information to inform your selections.

$2$

Select Three Sampling Plans

Select three sampling plans from which Buhi can choose.

Note: Remember, the client wants to assure the survey results will effectively describe the thoughts and opinions of the intended target market population.

Sampling Plans

$1$ of $3$

Sampling Plan $1$

Buhi Supply Co$.$ is providing Reynolds Research with lists of their $(1)$ employees, $(2)$ materials suppliers, $(3)$ customers who signed up for their rewards program, and $(4)$ customers who contacted their customer service department. To increase the sample list amount, Reynolds Research will also supplement these lists with $(5)$ their client database. All totaled, the combined lists include $12,538$ records.

To assure the sample size of $1,680$ is achieved, all $12,538$ contacts with email addresses on file will be sent to the online survey link.

Sampling Plan $2$

Reynolds Research has purchased a sample list from a list broker. The list contains $50,000$ records of potential respondents. Each record includes an email address. Those on the list are consumers interested in fashion, travel, and accessory apparel. Potential respondents will be screened for their likelihood to purchase luggage within the next year.

You don't think you'll need all $50,000$ to achieve the $1,680$ sample size. You believe this figure is more like $10,000.$ To select the $10,000$ that will be invited to participate, you sort the sample by last name. To assure records from the entire list have an equal chance of being selected, you upload every fifth record into the survey software mailer.

Sampling Plan $3$

Buhi Supply Co$.$ and Reynolds Research have compiled a list of employees within the luggage industry. These potential respondents are knowledgeable about the latest materials, design trends, consumer preferences, and manufacturing processes related to the luggage industry.

The combined list totals roughly $5,000$ records, yet you are confident in achieving a high response rate since the list includes supply chain and industry professionals with a potential stake in the outcome. All $5,000$ on the master list will be contacted and asked to participate in the survey to achieve the target sample size of $1,680.$

Sampling Plan $4$

After reviewing the market data and having a hunch that various segments may view the product category differently, you deem it important to examine certain segments separately when analyzing the data. Differences in luggage preferences may depend on the following consumer segments.

Males

Females

Males who spend less than $$5,000$ per year on leisure travel

Males who spend $$5,000$ or more per year on leisure travel

Females who spend less than $$5,000$ per year on leisure travel

Females who spend $$5,000$ or more per year on leisure travel

Therefore, you determine it best to develop thresholds for these segments so that there is a decent sample within each.

With these segments determined, the following sampling plan is created:

Male $(50\%)$ Female $(50\%)$

Market Area spend $<$ $$5$k on leisure travel $(50\%)$ spend $>$ $$5$k on leisure travel $(50\%)$ spend $<$ $$5$k on leisure travel $(50\%)$ spend $>$ $$5$k on leisure travel $(50\%)$ Total

Midwest $84848484336$

Northeast $84848484336$

Pacific West $84848484336$

Plains $84848484336$

Southeast $84848484336$

Total $4204204204201680$

A sample list of $30,000$ consumers interested in fashion, travel and accessory apparel is purchased. Potential respondents will be screened for their likelihood to purchase high end luggage within the next year. Data collection will be complete once the thresholds are filled within each segment and the total survey amount of $1,680$ is achieved.

Sampling Plan $5$

Reynolds Research has purchased a small but highly accurate list of consumers interested in fashion, travel, and accessory apparel. The list includes $500$ individuals. To achieve the sample size of $1,680,$ you decide to request that participants who complete the survey forward the survey link on to others $($e$.$g$.,$ family, friends, and co$-$workers$)$ who they feel would be eligible. Those who are forwarded the link will answer screening questions to assure eligibility. To help increase participation, a drawing of a $$100$ Amazon gift card will be implemented for all who complete the survey.

Sampling Plan $6$

Reynolds Research has purchased a sample list from a list broker. The list contains $50,000$ records of potential respondents. Each record includes an email address. Those on the list are consumers interested in fashion, travel, and accessory apparel. Potential respondents will be screened for their likelihood to purchase luggage within the next year.

You don't think you'll need all $50,000$ to a