Question: Activity-based costing principles can be important in measuring customer profitability when: Group of answer choices They are many different products that the firm is selling

Activity-based costing principles can be important in measuring customer profitability when: Group of answer choices 


They are many different products that the firm is selling to customers 


There is variation across customers in how they transact and interact with the firm 


The firm has recently introduced substantial complexity into its business operations 


Overhead is a substantial portion of the firm's overall cost structure

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