Select the appropriate channel based on the consumer behavior. Terms can be used more than once

The customer interacts with the "brand" but the retailer does not

Channel transitions are smooth and there is no disruption to the customer's puirchase

The products are same online, in store $-$ irrespective of where the store is located

Target is an example of this type of retailer

Nordstrom is a great example of this type of retailer

Brands treat each channel by itself $-$ there is no synergy