Select the appropriate term from the drop$-$down list to match each definition.

The rnite a conc$$umer thnk through social platforms to arrive at a website

A brand's story

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Social media marketing activities for which there is not a direct cost $($that are not directly paid$)$

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A schedule of what content will be needed and when it is expected to go out

Marketing that sends emails relating to customer loyalty efforts, such as loyalty rewards balances, loyalty perks, and special lovaltv promotions

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Content that is republished on other sites or places

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The percentage of times a Pin was saved compared to the number of times the Pin was on a screen; calculated as the number of Pin saves divided by the number of times the Pin was on a screen, multiplied by $100$

Marketing to a digital community base, enhancing engagement, and creating long$-$lasting relationships with that base through online communities, bloas. message boards, forums, and other places where consumers may gather