Select the appropriate term from the drop$-$down list to match each definition.

The study of individuals, groups, or organizations and the processes they use to select, secure$,$ use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

Having the product available where target customers can buy it

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

How one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

Answers the question $$How will we provide superior customer value to our target market$?$

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

Widely held beliefs that affirm what is desirable

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Cultural values$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

The amount of money one must pay to obtain the right to use a product

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

Reflects beliefs about the general nature of consumer behavior; individuals develop self$-$concepts and subsequent lifestyles based on a variety of internal and external influences

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

An image of the product or brand in the consumer$$s mind relative to competing products and brands

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

Occurs when individuals or groups make consumption decisions that have negative consequences for their long$-$run well$-$being

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$

A feeling on the part of customers that a brand meets their need and offers superior value after they have used it

$($Click to select$)$ Conceptual model$$ Consumer behavior$$ Consumer cost$$ Customer satisfaction$$ Customer value$$ Distribution$$ Injurious consumption$$ Lifestyle$$ Marketing communications$$ Marketing mix$$ Marketing strategy$$ Market segment$$ Need set$$ Price$$ Product$$ Product position$$ Self$-$concept$$ Service$$ Social marketing$$ Target market$$ Total product$$