Select the Code of Ethics principle that a CFP$$ professional is following by acting with skill, prudence, and diligence that a prudent professional would exercise in light of the client's goals, risk tolerance, objectives, and financial and personal circumstances.

A$)$

Avoid or disclose and manage conflicts of interest.

B$)$

Exercise due care.

C$)$

Act with honesty, integrity, competence, and diligence.

D$)$

Act in a manner that reflects positively on the financial planning profession and CFP$$ certification.