Select the correct answer to the question below:

What is the definition of marketing?

A. Marketing is the purchase of goods and services.

B. Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

C. Marketing is the advertising of a product or service.

D. Marketing is the same thing as a consumer.

E. Marketing is sales of a product or service.