Select the correct answer to the question below:

What should a very large company with many different business units do for their mission statement?

A. They should survey consumers about what their mission statement should be.

B. The mission statement should be one with marketing myopia.

C. They should create a mission statement for each separate business unit.

D. They should try to create a generalized mission statement to cover all units.

E. They do not need a mission statement.