Question: select the correct answers With regards to using alternative test markets, both controlled test markets and simulated test markets increase the costs of test marketing

select the correct answers With regards to using alternative test markets, both controlled test markets and simulated test markets increase the costs of test marketing and slow down the process. A) True B) False Charging a price that is much higher than the overall industry average is called pricing. A) Premium B) Discount hint Apple iphone

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