Select the false statement:

Shopper marketing refers to all activities that are directed at a shopper when they are at a retail store whether they are online or offline.

Advertising on the Walmart in store TV network is a form of shopper marketing.

Shopper marketing budgets usually come from retailers.

Shopper marketing budgets are also known as below the line marketing.

Shopper marketing is also known as trade marketing or point of purchase marketing.