Select the MOST correct answer. Answers will be used once or not at all. companies, politicians, or countries using sport sponsorship to try to "wash away" negative associations consumers may have A. advertising B. brand awareness a paid form of one-way mass communication about a product, service or idea C. brand loyalty A contractual agreement whereby a company may use another company's trademark in exchange for a royalty or fee D. greenwashing these can be physical items, discounted tickets, or coupons to be redeemed E. hallmark event a major one-time event (or annually recurring event) of limited duration, F. incentives developed to enhance the awareness, appeal, and profitability of a tourism G. licensing destination H. premium/giveaway consumers only purchase your brand I. product sample electronic or printed messages or logos identifying a sponsor on any number J. signage of materials. something in addition to the game or event, like a concert, fireworks display, or similar activity K. sponsorship L. sportswashing