Question: Select the statements that are true about customer value based pricing. Group of answer choices The foundation of good customer value based pricing is knowing

Select the statements that are true about customer value based pricing.

Group of answer choices

The foundation of good customer value based pricing is knowing a customer

s willingness to pay.

Central to a strong consumer value based pricing strategy is understanding the value that a customer assigns to your product or service.

Consumers that respond to value

-

added pricing will find features like VIP access or free shipping important and will be willing to pay more for those features.

When a company is using good value pricing, they are strategically evaluating their competitive set and setting the price based upon that information.

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