Select the term that best fits the given description.

NOTE $-$ Each term will correspond to only $1$ description.

Assets must be recorded at the purchase price paid at the time of acquisition. $$

All expenses must be measured and compared with the revenues they $$ generate.

The compary will contimue to operate $$ instead of being closed or sold.

The accounts of the buniness are kept $$ separate from the accounts of the owner.

Increases in equity resulting from a $$ compary seling goods or services.

Owner's claim on assets. $$

A set of rules and guidelines used to prepare Financial Statements. $$

Inventory is reported on the balance $$ sheet at $$ because of th: Conservatism Principle.