Select the true statement(s) about consumer preference formation in the consideration state (Bleier and Eisenbeiss (2015) article).- By browsing thru the assortment they start to develop preferences which are still fuzzy and unstable.- With greater awareness of their stable preferences they become less dependent on the firms recommendations.- They probably have a preferred brand and these preferences for brands or brand based attributes are likely to be unstable over time.- They are more likely to be aware of their more accurately defined and stable preferences.- These consumers, being unaware of their true preferences, makes them highly susceptible to influence, very receptive to advice and easily convinced that a customized offer fits their actual preferences well.