• Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads.
• Examine how these advertisements reflect the two cultures.
• Discuss your position in the standardized vs. localized debate.
• Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.