Select two competing retailers using the same retail format (intratype competition) from any of the following lists: Top 100 Retailers, HOT 100 Retailers OR Global Powers of Retail and analyze the retail market strategy of each one. The retailers must be from one of the segments covered in the course (discount, department, off-price, specialty, or category killers). The companies must be a public company, meaning students can pull the annual reports. For each retailer, describe the following:

Part One: Retail Market Strategy-discuss for each retailer a. Define/Explain Retail Segment and Target Market b. Retail Mix (all six components must be discussed, see exhibit 1-5 in the textbook) c. How the retailer is building a sustainable competitive advantage (a long-term advantages over competitors and should be more than one) The retail strategy should be shown in a table with a header for each component.

Part Two: Omnichannel Experience Discuss opportunities and challenges that each retailer exhibits with providing an omnichannel experience for their customers. Please include the various commerce channels that each retailer is using with its shoppers.