Question: Select two different Roy Morgan Values Segments and try to predict the preferences of each segment for movies, food and holidays. Explain your answers. Try

  1. Select two different Roy Morgan Values Segments and try to predict the preferences of each segment for movies, food and holidays. Explain your answers.
  2. Try the Suncorp Bank money quiz to identify your money profile: see . Do you agree with the result? Why/why not? What products do you think you buy that clearly reflect your money profile?
  3. When is social class likely to be a better predictor of consumer behaviour than mere knowledge of a persons income?

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