Select two firms that offer sales promotions through social media. These could include any of the strategies discussed in this chapter—coupons, rebates, contests, or sweepstakes. Describe which sales promotions each firm offers through which social media platforms. Then analyze those promotions using the following questions and activities as a guide:

In your opinion, which firm is doing a better job using social media to enhance its sales promotions? Explain your answer.

Who are the target markets for these social media sales promotions? Are sales promotions an effective way to generate additional sales and profits from these target markets? Explain your answer.

Provide at least two specific recommendations for sales promotion strategies that each of these firms can implement through social media. Be sure to discuss why you think your recommendations would succeed in generating additional sales and profits from the firm’s target markets.

Answer rating: 100% (QA)

The two firms offering sales promotions through social media are Macys and Sephora Macys offers sales promotions across all of its major social media ... View the full answer