Selecting a Marketing Strategy

This week you will continue to formulate a marketing strategy to use for a marketing project plan based

on a proposal to open a behavioral health hospital, mental health clinic, and substance abuse

rehabilitation center.

The CHA has found a dominant need is

My proposal will help to solve or minimize this need. To do so$,$ I will

Part $1$: High level marketing strategies:

Define each market$-$oriented strategy. This is where you hospital stands today $-$ before you

commence your proposal.

dominance strategy

second$-$fiddle strategy

frontal attack strategy

niche strategy

flanking strategy