Question: Selecting the Appropriate Strategy: A small technology startup with limited resources has developed a new software product that has potential to disrupt the market. The

Selecting the Appropriate Strategy: A small technology startup with limited resources has developed a new software product that has potential to disrupt the market. The company lacks the funds to fully develop and commercialize the product on its own. Which strategy would be most appropriate for the small technology startup to exploit its innovation and gain a competitive advantage in the market? Anyone is correct.

Joint ventures

Outsourcing functions

Internal commercialization

Strategic alliances

Licensing

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