Selective distribution is a strategy in which all willing intermediaries are given rights to sell a product more than one, but fewer than all, willing intermediaries are used by a seller products are stocked in as many outlets as possible by a seller common household goods are preferred over luxury products by intermediaries products are not sold through intermediaries but directly to customers from producers

Selective distribution is a strategy in which more than one, but fewer than all, willing intermediaries are used by a seller common household goods are preferred over luxury products by intermediaries products are not sold through intermediaries but directly to customers from producers