selective distribution.

Question $20$

$1\mathrm{.}5pts$

Mariah has invented a new kind of insulated covering that can keep beer cans frosty cold for days. She knows this product has great potential, but her financial capital is limited$.$ She comes to you for advice on the best way to get her product into retail stores. What is the advice you would give her for a pull strategy?

Focus on creating social media buzz and support. Tell interested consumers to ask for the product at local retailers.

Visit mom$-$and$-$pop convenience stores with considerable beer sales, demonstrate the product, and ask for shelf space.

Attempt to create a relationship with a beer manufacturer. Customers who buy a case of their beer can receive a free insulated covering by mail.

Forget about retail stores and focus on online retailing, which is where consumers expect new products to be sold.

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