Question: Selective perception is a very important process that influences how consumers perceptions are influenced. Under selective perception, discuss any two of them, with real-life examples

Selective perception is a very important process that influences how consumers’ perceptions are influenced. Under selective perception, discuss any two of them, with real-life examples of each, with proper explanation – except the examples taken during the course. If you are taking any material from the internet, please give the web links of your sources.  

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Selective perception is a cognitive process whereby individuals focus on certain aspects of their environment while ignoring others This process is in... View full answer

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