Question: Send it into Orbit Golf Inventions is considering introducing a new high velocity long distance golf ball. The company believes that if the golf balls
Send it into Orbit Golf Inventions is considering introducing a new high velocity long distance golf ball. The company believes that if the golf balls can be priced competitively at $ per box of approximately boxes can be sold. The CEO Chief Executive Officer feels an investment in new manufacturing equipment will be necessary. The cost of the new equipment to manufacture the balls will be $ Send it into Orbit requires a minimum rate of return of on all investments, therefore, if the company was to pursue this new golf ball market, their minimum return of on all investments would mean that their profit necessary from investing in the new equipment would be $ x $ Instructions Base on the companys minimum rate of return of compute the target cost per box of balls. What would the target cost per box be if the company were willing to accept a return of instead of What qualitative factors should the company consider in evaluating the above opportunity?
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