Senior management expects you to release a new printer retaining rough parity with your competitor's new printer. The projected schedule allows you to ramp up manufacturing and marketing quickly enough to match the competitor's new printer profile with your own. The target budget supports a cost structure that will permit profit margins at a level roughly equivalent to those of your current printer.

Market intelligence gathered on your competitor's plans is considered reliable, so the target specifications for your new printer, required to retain parity with the competition, are clearly defined, well understood, and expected to remain stable throughout the project. Management has indicated that scope, schedule, and cost are of equal importance in a successful launch, and they have committed to providing stable access to resources during the project.