SEO keywords range from single words to complex phrases. The right keyword in the right context can land a business on the coveted first page of a Google search ranking. Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages b$$sed on those keywords is crucial to succeeding in paid search. However within the world of PPC and Search Advertising, allow for users to better$-$refine their bidding strategies, by preventing ads from showing to people who are actively searching queries unrelated to the services or products you provide.

Negative keywords

Exact keywords

Phrase keywords

Broad keywords