September $12,2023$

MARK$1055$ INTEGRATED MARKETING COMMUNICATIONS $1$

PROFESSIONAL PORTFOLIO $($SWAY$)$ UPDATE

Worth: $5\%$

Graded out of $20$

Due: One week after you submit your hot topic presentation

This is an individual assignment

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Objective

Update the Microsoft SWAY professional portfolio developed in MARK$1046($Marketing Today$)$ to demonstrate your creative and strategic work to potential employers. The portfolio can be shared on social networks $($e$.$g$.$ LinkedIn$),$ as well as used as reference material during scheduled and impromptu interviews.

Task

$$ Update the Academic$/$Education Experience of your SWAY portfolio by adding your completed Hot Topic video presentation.

$$ Ensure the update supports the story that you$$re trying to tell overall.

$$ Employ the SWAY design best$-$practices discussed in MARK $1046($CAR$$ story$)$

o Context $$ what was the project?

o Action $-$ what were your specific responsibilities?

o Results $$ what was the outcome? What skills did you develop from completing the Hot Topic project? Ensure you link to your Skills section and to your Career Objective$($s$).$

$$ Upload your SWAY link to Brightspace Gradebook one week after your hot topic submission. For example, if your hot topic is due start of class week $5,$ your Sway is due start of class week $6.$