September $24,2023$

Ms$.$ Maxine Thomasoto

Aegis Corp.

$3489$ Wilshire Blvd$.,$ Suite $107$

Los Angeles, CA $90036$

Subject: Aegis Corp. Rebranding

Dear Ms$.$ Thomasoto:

Gaspare Creative Consulting is pleased to submit the following proposal in response to your request to rebrand Aegis Corp. Gaspare's has been providing marketing and branding services in the Los Angeles area since $1985$ and has performed more than $150$ rebranding projects in the restaurant industry alone.

Project Background

After our recent meeting, we prepared a complete work plan $($below$).$ We are also aware that you are willing to negotiate a higher fee if we complete the work early.

Work Plan

Gaspare Creative Consulting will perform all branding, copywriting, and graphic design tasks including logo redesign, social media campaign, website redesign, and company motto creation. Specifically, we will provide the following, according to the new specifications:

Website copy

Renaming services

Color palette

Menu redesign

New signage

Social media posts for a three$-$week social media campaign

We will provide weekly updates to your project manager reflecting progress made and costs expended during each time period. Steve Hallowell, an expert in this area with $18$ years of experience, will oversee the logo redesign. Martina Merriwether will be the lead ad copywriter responsible for all social media posts. Her resume is attached for your reference. Taylor Crandall, our chief web developer for $15$ years, will head the website redesign. Finally, Margaret Gonzalez will oversee the new web copy, mission statement, and motto. Attorney Barbara Ferriger is our accessibility compliance officer who will assure that all new web content is accessible for people with vision and mobility impairments. All personnel assigned to this project will be familiar with and abide by all standard accessibility requirements.

Cost Estimates

Based on our understanding of the project scope as stated in the RFP$,$ we estimate a total project cost of $$97,120\mathrm{.}00.$ In summary, this estimate reflects approximately $$85,470$ for labor and $$11,650$ for materials and studio rental. We will give you the details later if you select us for this project. This estimate includes all work requested, however, we are available to contract by task as well. We also offer round$-$the$-$clock work at an increased rate if you need to advance your completion date. Overtime labor rates at time$-$and$-$a$-$half will apply for days worked in excess of $8$ hours or on government holidays.

Proposal Authorization

Gaspare Creative Consulting is devoted to your personal satisfaction. Be confident that our team of professionals will use the most current design technologies to get the job done right the first time and on time. Along those lines, I have also enclosed a contract that outlines the terms of the restaurant rebranding, as you requested. Please call me if you have any questions and we thank you for this opportunity to serve your rebranding project needs.

Sincerely,

Rio Gaspare

Owner

Gaspare Creative Consulting

Enclosures

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Please keep in mind that we have included a new$-$client discount because we are very eager to work with you on this rebranding!

An itemized list is attached. Note that we offer repeat$-$customer discounts, so if you accept our proposal, you will be able to take advantage of future deals.

We are happy to send you a detailed list if you are interested in having complete cost information as you make your decision.

An itemized invoice broken down by type, units, rate, and completion date is enclosed for your inspection.