Serial reproduction examines how content transforms as it is transmitted from person to person. The content distortions typically follow a pattern, changing from ambiguous forms to more conventional ones as subjects try to make them consistent with their preexisting schemas. This process is called, , and it often occurs as people engage in when they exaggerate prominent details. when they omit details to simplify the structure; or GEIXE OA. assimilation; leveling: sharpening OB. leveling: sharpening; assimilation OC. leveling: assimilation; sharpening OD. sharpening; leveling; assimilation OE assimilation; sharpening: leveling