sert DS Layout References Munngs Help Be car e from the Internet can contain vieres. Unless you need to edit it's sader to stay in Pelected Www Enable Editing looks like your stored credentials are out of date. Please seinas Mg0857 canelogac.on.ca so we can verily your s cription Sign In Case 3: International Case Study - The Running Room Background: The Running Room is proudly a family owned company originated in 1984. Founder John Stanton is an entrepreneurial retailer who decided to fill a muche in the marketplace by opening a small one room store in the renovated living room of an old house in Edmonton, hence the name, "Running Room. The concept was highly successful and the stores have since expanded to over 100 locatsons across Canada and several locations in the United States. Assignment: Read the "Running Room" case and answer the following questions 1. Develop a Problem Statement and a situation analyses in SWOT format for Running Room at the time when the case was written 2 Perform a City Attractiveness Analysis using the format we used for the Country Attractiveness Analysis for the Gray Ape Icewine case. You will need to establish criteria, assign weights, give ratings and calculate wesghted ratings. 3. State the corporate objectives (1 strategic: 1 financial) 4. Develop three (3) alternatives for entry into US cities and or states and or regions. Identify the advantages and disadvantages of the different alternatives 5. Present your detailed recommendations (Choose from alternatives in question 3, and describe your overall strategy and key marketing decisions and activities 6. Develop an Implementation Plan in the Gantt chart format. You should focus on the new stores that are being opened in the next 12 to 24 months The best answers include a realistic budget and a brief explanation of your numbers Dr16 ce to search sert DS Layout References Munngs Help Be car e from the Internet can contain vieres. Unless you need to edit it's sader to stay in Pelected Www Enable Editing looks like your stored credentials are out of date. Please seinas Mg0857 canelogac.on.ca so we can verily your s cription Sign In Case 3: International Case Study - The Running Room Background: The Running Room is proudly a family owned company originated in 1984. Founder John Stanton is an entrepreneurial retailer who decided to fill a muche in the marketplace by opening a small one room store in the renovated living room of an old house in Edmonton, hence the name, "Running Room. The concept was highly successful and the stores have since expanded to over 100 locatsons across Canada and several locations in the United States. Assignment: Read the "Running Room" case and answer the following questions 1. Develop a Problem Statement and a situation analyses in SWOT format for Running Room at the time when the case was written 2 Perform a City Attractiveness Analysis using the format we used for the Country Attractiveness Analysis for the Gray Ape Icewine case. You will need to establish criteria, assign weights, give ratings and calculate wesghted ratings. 3. State the corporate objectives (1 strategic: 1 financial) 4. Develop three (3) alternatives for entry into US cities and or states and or regions. Identify the advantages and disadvantages of the different alternatives 5. Present your detailed recommendations (Choose from alternatives in question 3, and describe your overall strategy and key marketing decisions and activities 6. Develop an Implementation Plan in the Gantt chart format. You should focus on the new stores that are being opened in the next 12 to 24 months The best answers include a realistic budget and a brief explanation of your numbers Dr16 ce to search