Question: Service innovators face a difficult problem in testing their service ideas. The process of product development includes building a laboratory prototype for testing before full-scale

Service innovators face a difficult problem in testing their service ideas. The process of product development includes building a laboratory prototype for testing before full-scale production is initiated. One example of an effort in this direction is provided by Burger King, which acquired a warehouse in Miami to enclose a replica of its standard outlet. This mock restaurant was used to simulate changes in layout that would be required for the introduction of new features such as drive-through window service and a breakfast menu.

Based on the above write up, answer the following questions: (a) Explain FIVE (5) methods to get new service ideas?

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